https://www.cjwalstrom.com/home daily 1.0 2023-03-17 https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1561483320785-0RM7DRB9AXQH50HYXL8B/zaza.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866035402-IUK0DY3VPYMY8UO1D8LH/Grape+and+Grain+Tours-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1566968121914-CQ663C4HP2UWY8X1NVEP/Nico+Osteria+logo.png Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1566968245179-OHJNG9THWVP8NTWESXDX/Thompson+Hotels.png Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866284022-TONX6GI3232VUFCEU201/Nicholas+Kontaxis-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866668625-IFLW0GYP2X0U3TBGNN53/SpoonFed_logo_web-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552867457302-GLG82ED15XX9JZW5CP2Y/Hilton+%7C+Asmus+Contemporary-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866283960-N281PK9EWEXBVWNV0HRL/Midwest+Juicery-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552865883537-71F7Z24DHVHQR779AP4A/Brix+Catering+%26+Events-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552865824850-IMXSQUZNQ71PZKPGA3OR/Domaine+by+Brix+Catering-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866189961-TTLLZCDTQTS8N44FRT5W/Manilow+Suites-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552855682795-8E5UIS9BT925G82DKHK6/Domaine+Gallery.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552867403836-46H9JQCR8EKJ4WXDB96N/Arica+Hilton+Artist-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552865950393-K44XRR2NX95R5FUTPY89/Fulton+Market+Company-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552866331616-0GTQQE42B30YV7IDLNAM/Pond+Ripple+Media-square.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1561483693456-SWTMBDUZ9JACMWYZ81J3/Rise+Buildings-CJ+Walstrom+Marketing.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1596557829595-ZMVVUZHXW0DQW98G9AGO/CJ+Walstrom-Boise+Bite-Social+Launch.png Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552858675083-RZ7L7R2VZK95KMDEXFJ4/0.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552858695635-WHEGDDN9K5E9XD5QE5PL/SDCJ-logo.jpeg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552402846551-HC175009NPF7LJ9JH2Q6/cjwalstrom.com-social+media+marketing-1.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552402843627-OMBOHIUGIWP8Z6M0U0NC/cjwalstrom.com-digital+marketing-1.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552402840425-M0ZDZM0P2Y4CK88W8PG1/cjwalstrom.com-influencer+marketing-2.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552402845531-Z4KLR3ZHYW44TD2SHA7G/cjwalstrom.com-partner+marketing-1.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1551554864180-MG690QCIW6DTMRGBPS4I/cjwalstrom.com-hero+image.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552864653860-M9Z09H4UJ25RHL9OG1VD/cjwalstrom.com-lets%2Bget%2Bstarted.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552971534517-586RGE124N4CSLTYYWT2/IMG_7476.jpg Home https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1552978079341-SJ3W8A0LJYKTCLAF9SND/adult-beverage-blank-1093903.jpg Home https://www.cjwalstrom.com/blog daily 0.75 2021-10-04 https://www.cjwalstrom.com/blog/how-tiktok-is-impacting-your-social-media monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1629098270721-FPBE1GB7T6CANS1ULP07/Instagram-Reels-vs-TikTok.png Blog - How TikTok Is Impacting Your Social Media 2. Prioritizing Entertainment As shared with Dexerto.com, Mosseri said that “The number one reason people say that they use Instagram in research is to be entertained.” This entertainment factor is a priority of all product development which includes experimenting with more “full-screen, immersive, entertaining, mobile-first” video content. To prioritize entertainment, there needs to be a sense of curated discovery as well as reward to the content creators. The curated discovery comes by way of content positioned for YOU to show you the most relevant content to your behaviors in-app. You’ll experience this with the For You suggestions in the Explore page, the endless scroll of Reels of similarly-themed content, and suggested posts in your newsfeed. In theory, the more someone is entertained, the longer they’ll spend on the platform, the more room for serving ads and monetizing off of the experience. Image credit: mediakix.com https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1629098220075-C4AIJEYUO5M8OD3HVZC8/05facebook-videoSixteenByNineJumbo1600.jpg Blog - How TikTok Is Impacting Your Social Media 1. Prioritizing Video Content Instagram head, Adam Mosseri, admits that TikTok is one of Instagram's biggest competitors. When the leaders of a platform admit they have someone hot on their tail, you know changes are coming! TikTok is known for its short, viral videos so one way Instagram is trying to keep up is by introducing more ways for video to be shared, and by prioritizing those video shares in the algorithm. Video content on Instagram can be shared in several formats: posts, Stories, IGTV, and Reels. While some of these placements are not new, the way they’re being prioritized is! Stories score the top placement at the top portion of your newsfeed while Reels tend to get higher placement in the Explore page, as well as in your followers’ newsfeeds. Double bonus. Many say that Reels are the direct response to TikTok’s video streaming as it’s an endless, inactive viewership of content from one Reel to the next. Image credit: nytimes.com https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1629100369156-YYHLNHV5FGSD925QX0PT/12Techfix-illo-videoSixteenByNineJumbo1600.jpg Blog - How TikTok Is Impacting Your Social Media 3. Prioritizing The Creator To meet the popularity of a new platform, you need loyal contributors to provide their content which makes the platform entertaining. According to imore.com, the "rise of the creator" has pushed all social platforms to shift development priorities. The reward to content creators is yet to be fully come to fruition on Instagram but they’re looking to make up for lost time, and quick! Mosseri tweeted this summer that Creators is one of the 4 key focus areas of the platform, as well as video, shopping, and messaging. If a creator can get algorithm preference with their content, they get more eyes on their post/video/Reel/Story, and potentially more followers. More followers typically means more brand partnership opportunities which leads to getting paid to make content to live on social. If creators are rewarded in the platform, the brands wanting access to their followers are the ones footing the bill. All Instagram has to do is make sure that creators have a well-supported place to share that is more enticing than sharing on TikTok alone. Early signs of creator rewards are Reel algorithm preference, For You discovery, and enhanced shopping features for those referral payouts. Image credit: nytimes.com https://www.cjwalstrom.com/blog/hashing-out-hashtags monthly 0.5 2021-08-02 https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1627942687536-DVTW8JKH98MQUB7AL8TB/why-use-hashtags-cj-walstrom-marketing Blog - Hashing out Hashtags Why Should You Use Hashtags? The use of hashtags on instagram is one of the most important tools in growing engagement for your profile. The right hashtags can showcase your content in front of your target audience, attracting new followers that haven’t connected with you before. According to Fohr Insights, “A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.” Therefore creating and implementing a hashtag strategy is a smart investment to grow your social media engagement. One thing to note as platforms evolve and algorithms change to prioritize discovery via content instead of through hashtags, a hashtag strategy alone cannot be the only tool in your social media strategy toolshed. Use hashtags alongside your content strategy to effectively and authentically attract the right audiences. https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1627944579743-PPL9LXCVJQRD8TXPISN0/karsten-winegeart-60GsdOMRFGc-unsplash.jpg Blog - Hashing out Hashtags Types of Hashtags + Your Hashtag Strategy The first step in creating your ideal hashtag strategy is understanding the different types of hashtags such as brand, community, product, event, campaign, location, niche, etc. Write down words or phrases that apply to your business and start to bucket them by “type.” From there, explore these phrases on Instagram and start jotting down the hashtags that populate. Research posts from competitors, from thought leaders in your space, and check out variations of these hashtags. Lastly, expand your search to influencers in your space - what are they using? What are commenters responding with? What type of engagement does that hashtag typically see? Jot down those that resonate and show strong engagement for each “type” of hashtag. PRO TIP: A good way to find hashtags is by searching anything related to your brand or business, for example, if you own a restaurant, search #restaurant. When it comes up, underneath you will see a number of posts that have used that hashtag, you will also see other similar hashtags that include that word. This can help to find hashtags that are trending and lead you into other suggested hashtags that fit your niche. Next, we like to utilize the rule of thirds in our hashtag strategy by taking all hashtag “types” and breaking them into three categories: high volume of use, medium, and low or niche brand hashtags. High-volume hashtags are those used regularly, likely with millions or hundreds of thousands of uses. We want to use these hashtags to be “playing in the same sandbox” as others in your space. Medium-volume hashtags are more narrow, closer to your audience and product. We use these to gain more visibility in conversations closer to the actual product, service, or location. Low-volume are niche, more exact to your brand and your audience. We’ll create brand consistency by always showing up in these conversations. Put all hashtag “types” into these three high, medium, and low-volume categories. With every post, go to your pool of high, medium, and low hashtags and pull forward relevant hashtags that align with the content. Always include your brand hashtag(s) and campaign hashtag and the rest should be a mix of the three categories that apply to the content and purpose of the post. Let us repeat! Your hashtags should be related or relevant to the content you post! https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1626721965025-JCKIOOGSEYV8CKOYUCD5/1_7NRyCt8u1rnp5Te2MrxfkA.png Blog - Hashing out Hashtags How Many Hashtags? How many hashtags should you really be using? Instagram allows up to 30 per post, including the post copy and comments, but should you max out on every post? The long and short answer is yes, and no. Using the maximum 30 hashtags is most beneficial if well thought out and if the hashtags truly apply to your content. If all 30 hashtags have quality usage, popularity, and the type of content you want your brand to be alongside, go for it! If your post can speak more clearly to only the audiences in 9 or 11 hashtags, keep the trimmed down number. Quality is key over quantity. There has been a lot of research on the “perfect” number of hashtags and research has shown that 11 is the magic number. We suggest a minimum of 9 to get the party started; 3 from each category. Image credit: CommentSold https://www.cjwalstrom.com/blog/the-reel-deal monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1598968360266-4WOXCQ6LUN28F7XAHENH/Instagram-Reels-credit-Facebook Blog - The Reel Deal Reels: What is it? Instagram Reels is a fun, quirky, easy-to-use video editing feature to share content through the Instagram platform in a purposely familiar format for those who use TikTok. Reels includes a variety of editing tools including AR effects, a timer and countdown function to record hands-free, and Align, which allows for seamless transitions by speeding up or slowing down the video or audio from various clips to sync with one another. Lastly is the audio feature, offering users the ability to use a massive library of music licensed through music companies. With Reels including all of these tools, there are endless opportunities for creativity and the potential to attract a younger audience already familiar with this format. Image credit: Facebook https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1599047428528-9CQ5LQYJFQN953WCJV4Y/Jul5-The-Ultimate-Guide-to-Instagram-Reels-Feature-FL.png Blog - The Reel Deal Who should use it? Reels gives the user a fun and creative way to share content and it comes with a unique organic reach advantage. Reels not only live in the grid of the profile and Feed, but also in the Reels Explore page which means there’s opportunity to reach users that don’t already follow you. Also, Instagram tends to prioritize new features in the algorithm so we predict that like IGTV, the pages that take advantage of Reels will see a nice uptick in organic reach and engagement. From a business standpoint, Reels shouldn't be used for dance video trends, but can be used for sharing tutorials, vlogs, behind the scenes, meet the staff, and so much more. This is a great tool for brands that share a lot of visual content. Image credit: Later.com https://images.squarespace-cdn.com/content/v1/5c6ccfa6ab1a6221a88c1fbc/1599126925672-0K8LVIOOSFRX8PTVTKAP/instagram-reel-competition-tiktok-CONTENT-2020.jpg Blog - The Reel Deal Why does it matter? Instagram Reels are being compared to TikTok which has incredible younger audience adoption and in-app usage. Vishal Shah, Instagram's head of product, comments on this matter, “Reels will differ from TikTok in giving users a more built-out augmented reality platform, as well as offering them a way to make short-form videos inside Instagram, a place they already love and know how to use." We would argue that Reels is being rolled out at a suspiciously convenient time, as TikTok faces country-wide bans and a possible acquisition by Microsoft in partnership with Walmart. 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